Human resources consulting firm MS Staffing, in collaboration with UK-based business
networking company BforB International, has organised a webinar on franchising for aspiring
entrepreneurs in the country.
The virtual event which came off over the weekend was the latest edition of the company’s
networking and educative initiative dubbed “SME Talk”; which discusses pertinent issues that
seek to inspire the growth and productivity of small and medium enterprises.
It was held on the theme “Benefits of franchising to the aspiring entrepreneur”; to encourage
existing and new entrepreneurs to leverage franchising for business growth.
Group Managing Director of BforB International and guest speaker, Mrs. Mel Fisher, indicate in
her presentation that franchising has been the popular and best-chosen route for every
“It offers the new prospective partner the ability to start a new business swiftly using tested and
proven methodology from the franchisor.
This enables the franchisee to generate turnover without having to incur the trial-and-error cost
that the franchisor has already paid for”; she indicated.
Mrs. Fisher implored entrepreneurs to develop a strong character built around perseverance,
discipline, and hard work and also adopt a high sense of motivation, self-esteem, interpersonal, interpersonal
awareness and decision-making to succeed.
She also touched on referral marketing; which is a word-of-mouth initiative a business may
adopt to incentivise existing customers to introduce their family, friends to the services or
products that they [business] has to offer.
For businesses to make the most of referral marketing, Mrs. Fisher tasked entrepreneurs to build
reputation and relationship, think proactively and explore the power of their networks.