The Ghana Investment Promotion Centre (GIPC) says the first ever Taste of Ghana arts fair which came off on Monday would be institionalised in a bid to explore opportunities and woo prospective investors into various sectors of the Ghanaian economy.
“It may encourage people to see what there are in our arts, clothing, food –they are all investments opportunities, it is important to market ourselves as a country” Yofi Grant told the media on the sidelines of the event.
For Mr.Grant, other sponsors behind the event view the event as promoting Ghana’s arts and culture and intends to institutionalize it to become a feature in the event calendar.
The event also forms part of the Beyond the Return activities.
A Taste of Ghana is a unique event that aims to project the beauty of Ghanaian culture and heritage. Bringing together Ghanaians and the African Diaspora, the event will primarily foster an informal networking session for all attendees, and to also encourage the support and patronage of Made in Ghana products.
The event saw several display of rich Ghanaian culture from Anloga in the Volta to Manhyia in the Ashanti, with varied Ghanaian cuisines dotted with a fashion show by seasoned Ghanaian fashion designers.
On her part, the President of GUBA Enterprise ,Dentaa Amoateng indicated that the event remains significant since it showcases Ghanaian arts and culture.
“The essence is you get a taste of fashion, culture, food,traditional music that is what Ghana we are known for”.
She also revealed that organisers will start talking to investors on potential investments for the event next year in order for it to become a bigger event.
“Moving forward we intend to do it every year, this is just a taster of what can be done and how we can grow into something bigger. The next one we do, we can probably have investors who are willing to invest in some of these products –so these are conversations that we are going to be having, so it’s not just an event, we don’t just come and eat and dance and go but we look at investment opportunities within the sectors”
As an endeavour to showcase the rich Ghanaian culture and promote local businesses, the Ghana Investment Promotion Centre (GIPC), in partnership with the Ghana Tourism Authority (GTA), and GUBA organised ‘A Taste of Ghana: Rock Your African Print’, on the 28th of December 2020, at the Accra Polo Club.
The CEO of Ghana Tourism Authority, Mr Akwasi Agyeman added that “beyond the fun and rich cultural experience, I believe we can leverage such events to continuously promote tourism in Ghana and create business opportunities for Ghanaians”.